The skincare bottle market is transforming to suit the fast-growing premium and natural beauty segments. An emphasis on high quality, natural ingredients calls for packaging to match. Upscale, eco-friendly materials and customized designs are in demand.
Glass reigns in the luxury category. Borosilicate and UV-protected amber glass bottles convey a pure, sustainable image appealing to natural skincare customers. Brands like Nuori, Tata Harper and Lineage use elegant glass bottles to signify their clean, green formulations.
Plastic bottles are also getting an upgrade with new materials. Recycled plastics, especially recycled polyethylene terephthalate (rPET), provides an environmentally-friendly option. Brands such as Youth To The People, REN Clean Skincare, and Drunk Elephant have selected rPET bottles to align with their natural, ethical positioning.
At the same time, more brands want their bottles to reflect their unique brand story. Some incorporate wood, stone or metallic touches, or their logo embossed on the bottle. Others use calligraphy-inspired typography for a luxurious artisanal feel. Customization options include special coatings, tints, laser etching, and embossing.
The skincare bottle industry is keen to cater to these trends. Many suppliers now offer smaller minimum order volumes, starting from as low as 10,000 bottles, to accommodate smaller natural and indie brands. They continue to launch new premium and innovative bottle shapes, made from the latest sustainable and recycled materials, that can also be customized to brands’ desires.
With the premium skincare market growing exponentially worldwide, the future is bright for high-end, customized skincare bottles made of luxe and eco-friendly materials. Brands should consider their packaging as an extension of their natural skincare formulation and philosophy. The bottle, like the product inside, must convey a pure, ethical and customized user experience. Those that get it right will win over modern natural skincare customers looking for total quality and authenticity.
Post time: Jun-21-2023