New Release | Aurora Aligns with Snow-Capped Peaks

Packaging design is an invisible key that unlocks the consumer’s mind.

With unbridled visuals and imagination, it infuses brands with new vitality in unexpected ways.

For every new inspired series, every season, we are dedicated to harnessing our team’s expertise to create packaging that evokes the beauty of the future.

Taking Root

Inspired by everything around them, our creative team conceived the bottom design of this new product with the concept of mountains in mind.

Beneath the classic exterior, the sunken curved bottom features a different kind of elegance and sculptural feel, greatly enhancing the sense of space within the limited bottle capacity.

At the same time, the simple, clean finish reinforces an overall sense of stability. 

Evolution

This autumn and winter, international fashion trends have coalesced around a new focus on Nordic style. Situated on the edge of the Arctic, this region is one of the most pristine natural environments in the world. The Nordic aesthetic features a unique fusion of natural and modern elements.

Major brands have simultaneously turned their gaze to the cutting-edge art and design coming out of this pure, remote landscape. Nordic style strikes a balance between the rawness of nature and sleek contemporary forms.

As we move into the cold-weather months, expect to see collections influenced by Nordic simplicity, functionality, and innovative use of natural materials. Clean lines, monochrome palettes, and tactile fabrics will be key trends channeled from Northern style.

Brands will reinterpret Scandinavian influences through modern silhouettes and natural earthy tones. The Nordic journey will be an evolution towards purer, more elemental fashion this season.

Design

Our new product this season draws inspiration from the natural phenomena of the Arctic, projecting the dazzling colors of the northern lights onto the packaging.

At the same time, the “mountain” structure at the bottom can reflect and morph with the changing solution colors inside the bottle. This achieves a “customized” packaging where the formula determines the personality of the base.