Different customers and different skin care products have different requirements for packaging materials. In 2022, ZJ intends to offer more choices to its brands through its core packaging materials development and design capabilities.
The new product development took six months to develop, from the design, collocation, and process of the product to research the “packaging art painting” with a new” 30ml coated bottle.
Expand outwards and extend the boundary
It is not difficult to find that with the development of the beauty market, many cosmetic packaging materials have begun to become limited and fragmented, making it easy for packaging material manufacturers to remain closed in their visions, and finding it difficult to develop innovative products. History tells us that the more difficult the moment, the more we need to continue to expand and extend the border.
The inspiration for this new product is derived from traditional Chinese paintings. Since you can use ink on paper to express yourself through artistic elements, why not design packaging to also display on canvas as a piece of artwork. There is a world inside the plastic package. (appearance patent)
Supreme sensory experience
Most high-end products prefer textured materials such as acrylic, double-layer, and metal, which can convey a premium feel, as well as graphical design to match product characteristics and deliver users with the ultimate sensory experience in terms of packaging. The double-layer surface coating also protects the product and reduces transportation costs.
The metal button on the top right corner (customizable) reflects the main body of the brand and product, and the exposure of the brand logo or the display of product features is also conducive to deepening and rebuilding the brand image.
The overall color of the plastic can be directly molded from color masterbatch, which has a holistic effect and reduces the risk of scratching. Coupled with small-area 3D printing, the brand’s story is vividly depicted on paper.
Brand tone
A professional organization once conducted research and boldly concluded that cosmetic packaging materials generally account for 70 % of the cost, and the importance of packaging materials in the cosmetics OEM process is self-evident.
Product packaging design is an integral part of brand building and an important component of brand identity. It can be said that the appearance of a product determines the brand value and consumers’ first impression. The choice of a good packaging may reflect technological innovation and brand differentiation.
Post time: Aug-22-2023