Analyze What Kind Of Advertising Can Make Consumers Pay For It

In life, we can always see various advertisements, and there are many "just to make up the number" in these advertisements. These advertisements are either mechanically copied or heavily bombarded, causing consumers to experience direct aesthetic fatigue and create boredom. In this way, let alone selling their own products, I'm afraid that in the future, regardless of any type of product, as long as it belongs to this business, consumers will not have the desire to buy. For consumers, they will never pay for such advertisements, so what kind of advertisements can make them willingly pay for them?

1. Emotional resonance

Careful observation reveals that among today's better advertisements, there are always some that can move people's hearts. "After all, people are emotional animals. As an advertisement, if you bluntly tell consumers how good your advertisement is, consumers will not accept the product from the bottom of their hearts. However, if you change the way, it becomes much easier to induce them to purchase the product by arousing their emotional resonance.". There is an unwritten saying that 90% of people's purchase decisions depend on emotions! That is to say, people pay not only for the product itself, but also for the emotional resonance in their hearts! Simply put, it is due to sensibility rather than rationality.

2. Valuable

The so-called value is for consumers, first of all: it effectively exposes the pain points of customers! The customer's agonizing and lingering problems are precisely urgent and easily evocative of emotional resonance; Moreover, it effectively solves customer pain points! The right medicine is often directly effective! Post: This type of product not only has successful cases, but also has its scarcity! In situations where scarcity and urgency coexist, customers often cannot resist or even sleep.

3. Storied

With the continuous development of the advertising industry, today's advertising has long been rid of the drag and pull model, becoming more flexible. Among them, story based advertising caters to human nature and deepens the hearts of the people, so stories are essential in the marketing process! Every product has its own story behind it. Whether it's well-known brands (Apple, Mercedes, Microsoft...) or unknown brands, without exception, they have undergone a transformation from nothing to something, from small to large, and from weak to strong. The story behind these is a powerful advertisement!